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From President
Modern business is experiencing dynamic changes. The drastic rate of change, spawned by IT, on the business world is astounding and the complications of globalization and conservation further complicate the mission of business. Success depends on how companies respond and adapt to these changes. E-businesses have created various new business models and these models will change the characteristics of existing business.

Started as a trading company, RIX has played a role of an intermediary between customers and product manufacturers. Our role is evolving due to the advent of the Internet because a mere intermediary does not bring any added-value to customers. RIX started to respond to these changes ten years ago, to be what we call a “Manufacturer Trading Company.” By effectively combining four business functions: sales, technology, manufacturing and service delivery. With this business model, we can become much more efficient in responding to the needs of our customers.
We are changing dramatically as the market changes. RIX intends to solve the problems of our customers by harnessing IT. By keeping our mission, and our customers needs, our number one priority we contribute to the development of the industrial world as a supplier of business solution products and services that meet the needs of our customers professionally and expeditiously.
Ryunosuke Yasui/President
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